Privacy Policy Dennison Group | Privacy Policy

Privacy Policy

Privacy Policy

Privacy Policy

This privacy policy sets out how we gather, use, hold, share, disclose and protect (“process”) any personal information that you give to us when you use Dennison Commercials Ltd. By continuing to use you are accepting this policy.

Useful contact details and a summary of the control you have over your personal data can be found at the end of this policy.


In processing personal data, we will comply with relevant legislation in force in the UK. We may change this policy, without notice by updating this policy as we improve our service to you and as relevant Data Protection legislation comes into force. Your personal information will continue to be held in accordance with our policy as it develops. We will not reduce your rights under this policy without your explicit consent.

Legal Basis for Processing

Likely Processing

We gather data on the following groups:

  1. I. the non-registered viewer of our website in which our services are described (“Viewer”),
  2. II. those making enquiries from our enquiry forms and for other information (“Enquirers”)
  3. III. our Customers applying for quote or other applications (“Customers”)
  • Where you are merely a Viewer we will normally only gather data indirectly but might also do so directly if you i) request further information from use ii) engage with us on social media as examples.
  • Where you are our Enquirers or Customers we will gather data indirectly and directly.

Lawful Basis

We are required to process your personal data in a lawful, fair and transparent manner.

Consent – where you are a Viewer you will be accepting our cookie policy in order to continue to view how our services operate. We detail below the extent of indirect use of data which is anonymised and is not designed to identify you individually.

Contract – where you are Customers inquiring about obtaining finance or entering into a contract with us in, or during the process of registering with us, we process data necessary to answer your enquiry and process your account in order to provide you with these services. Our service may include being in contact with you as follow up even after your initial question has been answered, to maintain your registration with us including carrying out verification checks.

Legitimate Activities – where we are required to store or use information for legal purposes, for example where you are requesting parts information or we are following up a vehicle purchase with service reminders or you have been a Customer for contractual purposes as above, we do so as part of our legitimate activities as a lawful business.

Data Controller and Processor

Dennison Commercials Ltd makes the decisions concerning how personal data through Dennison Commercials is processed. Accordingly, we are the Data Controller for your personal information. Therefore, we should be your first point of contact.

Dennison Commercials Ltd uses a third party, Dawson Andrews (, to help power its website. This provides you with an improved service and better user experience. They process your personal information as set out in this policy and they do so under our direction. Accordingly, they act as a Data Processor. Should you have any concerns about this please do not hesitate to contact us.

Dennison Commercials Ltd Website Anonymous Tracking

Some personal data may be processed by us when you are merely browsing


You can choose to accept or decline cookies from our website.

A cookie is a small file which is placed on your device when you visit a website. The file is added, and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies help us provide you with a better website by tailoring the website operations to your needs and to respond to you as an individual user such as identifying which pages you find useful and which you do not.

Such a cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and does not identify you individually.

Merely by browsing our website, Dennison Commercials Ltd tracks your use so that we can offer you a better user experience relating to your navigation habits. This helps us analyse data about social media traffic and improve Dennison Commercials to tailor it to the needs of our customers.

Website Tracking Technology

Our website uses tracking technology to help us to analyse user behavior.

Google Analytics is an example of this technology. It is an analysis service by Google Inc., 1600 Amphitheatre Parkway Mountain View, CA 94043, USA. Google Analytics allows us to analyse the use of our website application usage.

The information about your visit collected by Google Analytics is usually transferred to a Google server in the USA and saved there. Google will use the information collected on behalf of the application operator to evaluate the users' use of the application, to compile reports about the users' activities within this application, and to provide further services for the application operator related to the use of the application.

You can find more information about what data can be collected via Google Analytics at

By using the website, the user explicitly consents that his or her information is collected via Google Analytics.

What we might collect

Dennison Commercials Ltd collects the following types of information.

  • identification of your past and current use of
  • technical information from your device to enable it to interact with our system
  • information about your visits including page response time, pages visited, methods of browsing and similar

Direct Information Gathering

Some personal data may be processed by us when you have requested a product or service from us, whether as part of an agreement to purchase from us or merely requesting further contact from Dennison Commercials Ltd.

Risk and Personal Data

Please note that sending information over the internet is not completely secure and we cannot guarantee the security of your data while it is in transit. Any data you send is at your own risk. Please do not include sensitive personal data sent over the internet.

What we might collect

  • name
  • contact information including postal address, email address and telephone contact details depending on the service you are requesting
  • demographic information such as post code and location
  • other information relevant to the vehicle, price preferences, truck name, parts number, business name etc.
  • interest in customer surveys and/or offers

Compilation of Data

In order for the vehicle/parts search function on to operate, it is essential that we hold onto and connect data together to identify you and your preferences. This will include location data, your name and similar information, demographic information (for example condition or application), price or finance options.

Location Data

We use a third party provider to recognise and populate postcode searches. Holding of this data including search histories is held in accordance with the privacy policies of these third parties. We use our reasonable endeavours to ensure that such policies will not diminish your rights. We do not link historical searches with your name.


We would be delighted if you would provide us with testimonials of your great experiences with us. We will review these before placing them on our marketing literature including our website and will only use your title, surname, business name or an assumed name if you so wish. Should you wish for your testimonial to be removed please let us know using the contact details provided below.

Customer Experiences

We may also keep data to record the appreciation shown by a customer and their experiences. This is for internal purposes to enable us to check that we continue to provide an excellent service. If the record is initiated by us then we will anonymise it, using only title and surname.

Should the record be initiated as a result of a request or complaint by you then only essential information relating to the issue will be kept and in that event for no longer than 3 months unless you request otherwise. After 3 months we may retain information showing the fact of the request or complaint for training purposes but the information will be anonymised.

What we do with the information we gather

We take different types of information from you. Processing of anonymous data is either stored on your device and not accessed by us (e.g. cookies) or informs our statistical analysis on website and page use (e.g. traffic cookies, Google Analytics).

Processing of your personal information involves a number of different actions depending on why you have supplied us with information:


The information we hold about you may be stored outside the European Economic Area in order to process your data.

We will take reasonable steps to ensure your personal data is adequately protected and processed in accordance with this Privacy Notice. In normal circumstances your information is held by Dennisons Commercials indefinitely if you have opted in or there is another basis for holding your data.

Anonymous Tracking

We use anonymous tracking to,

  • to customise our website according to your preferences and tastes
  • to improve how we display information on our products and services on our website for your benefit and in keeping with your device
  • to administer our site and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;
  • to allow you to participate in interactive features of our service, when you choose to do so;
  • as part of our efforts to keep our site safe and secure;
  • to measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you;
  • to make suggestions and recommendations to you and other users of our site about goods or services that may interest you or them.

Initial Response

We require your personal information to handle our initial response with you. To improve your customer experience, and based on feedback we receive, we may vary from time to time the types of information we ask for.

Common types of information we ask for might include:

Location Data: we take your location details in order to inform you where we are located closest to you and how you can travel to us. This will also inform us of where your local depot is and enable us to further handle your personal information accordingly.

Vehicle/Parts Search: the data we compile from you relating to your vehicle/parts searches enable us to provide you with immediate search results automatically generated. Further compilation of your data is likely to be done by your local depot when reviewing an expression of interest by you in order to make further suggestions. Such further searches maybe intuitive rather than automated.

Newsletter Request: we take your email so you can join our mailing list where we will send you upcoming offers and news.

Job Applications: Dennison Commercials processes a range of information collected from you during the recruitment process. This may include: your name, address and contact details, including email address and telephone number; your gender, details of your qualifications, skills, experience and employment history, including start and end dates with previous employers; information about your current level of remuneration, including benefit entitlements etc. Processing data from the job applicants allows us to manage the recruitment process, assess and confirm a candidate's suitability for employment and decide to whom to offer a job. Your data is stored in a range of systems and formats. These include in your recruitment file, in the organisations HR management system and in other IT systems, including the organisations email system. Your information will be shared internally for the purposes of the recruitment exercise. This includes with members of the HR and recruitment team, interviewers involved in the recruitment process, managers in the business area with a vacancy, internal and external auditors and IT staff if access to the data is necessary for the performance of their roles. The organisation will not share your data with third parties, unless your application for employment is successful and it makes you an offer of employment. If your application for employment is successful, personal data gathered during the recruitment process will be transferred to your personnel file and retained during your employment. The periods for which your data will be held will be provided to you in a new privacy notice. If your application for employment is unsuccessful, we will hold your data on file for 1 year after the end of the relevant recruitment process. At the end of that period, or once you withdraw your consent, your data is deleted or destroyed.

Contact us/Get in Touch/Get a Quote: we take your name, address, email, telephone number and in some cases business name, part number, VIN number, make of truck, type of leasing and type of work. Dennisons Commercials will process data necessary to answer your enquiry to provide you with the service requested. Our service may include being in contact with you as follow up even after your initial question has been answered, with service reminders etc.

Further Processing

Once information is received by us it is stored centrally. We then use location data to supply Dennison Commercials Ltd with a copy of your contact details and other information relevant to your request in order for them to be in contact with you.

The personal information enables our dealer:

  • to operate the Dennison Commercials LTD customer service and respond to your enquiry
  • for internal record keeping, to follow up your enquiry at times convenient to you. This may mean that Dennison Commercials LTD i) attempts multiple contacts with you to fulfil your requests for contact ii) holds your data indefinitely dependent on consent to answer any follow-up discussed with you.

Supplying your data to third parties

Where we must share your data for the purposes of providing you with the services you have requested we will use reasonable endeavours to put in place contractual and practical systems to protect your personal information securely. Further we will notify them of any preferences you have indicated concerning use of your personal data.

Future Marketing

  • depending on your consent we may periodically use your contact details to send you promotional emails or texts about new products, special offers or other information which we think you may find interesting using the contact details which you have provided
  • depending on your consent to contact you, using your contact details, for market research purposes
  • depending on your consent, supply of your contact details to third parties for use with related marketing messages

Request for Deletion of information

If you have provided your consent to receive future marketing messages, then we will hold this information until you indicate that you no longer wish to receive messages from us.

If you contact us to indicate that you no longer wish to receive messages from us we may store that indication centrally.

Contact Details

Dennison Commercials is the trading name of Dennison Commercials Ltd whose registered office is at 37 Hillhead Road, Ballyclare, BT39 9DS.

Our contact email address is Our address and contact for written correspondence is 37 Hillhead Road, Ballyclare, BT39 9DS.

Any Data Subject Access Request should be made to the following email address

Contracts with you

We would not normally use information obtained via our website to finalise contracts with you. Such information will be held in separate records. In the event that such personal information is used to enter into contracts with you it will be transferred, and its accuracy checked in that process. Should such data be used to assist in purchases made with you then that information may be held as part of our accounting records held by us for compliance purposes. Only data sufficient for these purposes will be held and this data will be held securely and is kept separately and only for the purposes of tax compliance.

Business Purchase or Sale

Please note that if the business were to be sold or transferred or we were to purchase another business, your data will be transferred with it but only as part of the business as sold or transferred. Your personal information may be disclosed to a prospective buyer or seller of such business.

External Sites and Social Media

When you connect to or from using external websites please be careful to check whether the external site is one controlled by us (usually our social media spaces on platforms such as Facebook, Instagram, Twitter or LinkedIn) or those used by third parties. We cannot control the information practices of other companies and organisations that might advertise, display, link to, or offer to obtain our goods or services for you. We cannot take responsibility for, cannot control and this policy does not cover spaces on the internet not controlled by us.

Linking to other websites

Similarly, our website may contain links to enable you to visit other websites of interest easily. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Note also that third party cookies might be downloaded onto your device as a result of your use of this website, for example if you were to send information to or from this website to your social media account your account may require the use of such cookies to enable this transfer to take place. These cookies are not under our control and we disclaim any responsibility for the acts of third party cookies.

Posting Comments & Social Media

Please note that if you choose to post comments on this website or via our social media accounts containing personal data, we cannot accept responsibility for the use or misuse of such data by others who have access to such posts and we suggest that you consider carefully before posting any such data. Please note that we may review tracking data generated by social media providers such as Facebook for measuring how useful our social media presence is for you.

Social Media Data Gathering

We employ technology to help us identify when you might have encountered us through social media or to send you targeted marketing messages relating to products we have to offer during your social media experience. The use of this technology does result in our holding your personal contact details and likes and dislikes. We do not categorise this information based on what the law describes as “sensitive personal data”.

Facebook as an example of Social Media Integration

Dennison Commercials Ltd integrates with different social media to the benefit of communicating with you. In order to explain how some social media works we have set out below one example of how your data is used in this case by Facebook. Other social media use your data in different ways and you should review the privacy policy of each provider should you be concerned.

The social network Facebook is headquartered at 1601 South California Avenue, Palo Alto, CA 94304, USA. Facebook is used to share activities on Facebook and to get Facebook information about SERE Limited users. An overview of Facebook integrations and social plugins can be found here:

When users enable the Facebook connection in their settings, the Facebook integration establishes a connection between a user's device and the Facebook server. Thereby, Dennison Commercials Ltd receives information about the user.

When users invite friends via Facebook, the Facebook integration establishes a connection between a user's device and the Facebook server. That allows the user to gain information about his or her friends.

When users share their information on Facebook and when they invite friends via Facebook, the Facebook integration establishes a connection between a user's device and the Facebook server. Thereby, the user links information on to his or her Facebook account. That allows Facebook to correlate a user's usage of with the corresponding user's Facebook account. Dennison Commercials Ltd as the provider of does not have any knowledge of the future data usage by Facebook. Users can find more information on that issue in the privacy policy of Facebook at:

Users have to actively enable the Facebook connection in their Settings in order to be able to share information on Facebook and invite friends via Facebook. If users do not want Facebook to gain information on their usage or if they don't want Dennison Commercials Ltd to gain information about them via Facebook, they should leave the Facebook integration disabled as it is in the default settings. Once enabled, users can disable the Facebook connection again in their Settings at any time.

By activating the Facebook connection in his or her settings, the user explicitly consents to the information exchange described in this section. Any data arising from the use of Facebook will be located outside the EEA and subject to transmissions between the EEA and elsewhere.

Controlling your personal information

Your Rights

Data Protection legislation gives you certain rights to control of your personal data. These are:

1. The right to be informed

2. The right of access

3. The right to rectification

4. The right to erasure

5. The right to restrict processing

6. The right to data portability

7. The right to object

8. Rights in relation to automated decision making and profiling

Further information on these rights can obtained from the UK Information Commissioner whose website is at:

We fulfil these rights in the ways set out below however we do reserve our right to continue to process your data or refuse your requests as set out in relevant legislation.

Privacy Policy

By detailing the information we gather and process in this Privacy Policy.


You can choose to accept or decline cookies from our Website. Most web browsers automatically accept cookies, but you can modify your browser setting to decline cookies if you prefer. The methods for doing so vary from browser to browser, and from version to version. You can however obtain up-to-date information about blocking and cookies via these links:

However, if you block cookies, you will not be able to use all the features on our website and may not be able to use our platform.


You have control over the information you supply to us whether by:

  1. i) consent gained from your continuing to browse our site, or
  2. ii) your explicit consent by completing a contact form whether for requesting [a quote, requesting a brochure], or
  3. iii) your explicit consent to further processing to send you ongoing marketing material concerning our [Trucks, offerings, and services], or
  4. iv) by your contacting us about your personal information as described below.

Consent for the direct purpose for which you supply your data will be inferred from the situation in which you give this information. If you choose to withdraw your consent to the processing of your personal information at any time, then you should inform us in writing using our contact details below.

Data Requests

You may request details of personal information which we hold about you under the relevant Data Protection legislation in force at the time (a “Data Subject Access Request”). If you would like a copy of the information held about you, please email us. Our contact email address is

Data Correction, Complaints & Deletions

If you believe that any information we are processing on you

  • is incorrect or incomplete, (perhaps for example because you have seen you name spelt incorrectly or someone else has received a call meant for you) or
  • is being mis-used (perhaps for example a company you don’t know has contacted you using information you supplied to us and you didn’t agree to this), or
  • should no longer be processed by us (perhaps for example because you no longer wish to be contacted) then please email us as soon as possible. We will promptly correct or delete any information found to be incorrect or no longer necessary and deal with your complaint.

We ask that if you have any concern you first approach us via our contact email address ( or telephone number 028 9335 2827.

Should you wish to take the matter further we ask that you contact us in writing setting out you concerns in detail to enable us to provide you with an effective response.

Lawful Disclosure by Us

Please note that you hereby provide your consent and in any case we may be required to disclose your data to lawful authorities for the prevention of crime or regulatory purposes or a court as such court requires. In some circumstances we may not be permitted to inform you that we have made such a disclosure.

Contact Details

Dennison Commercials is the trading name of Dennison Commercials Ltd whose registered office is at 37 Hillhead Road, Ballyclare, BT39 9DS.

Our contact email address is . Our address and contact for written correspondence is 37 Hillhead Road, Ballyclare, BT39 9DS.

Any Data Subject Access Request should be made to the following email address:

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