Privacy Policy

Privacy Policy

Last Updated: January 2021

1. Introduction

This Privacy Policy explains how Dennison Commercials Ltd collects, uses, holds, shares, and protects your personal data when you use our website (dennisons.co.uk). By continuing to use the site, you accept this policy.

Contact details and a summary of your control over your data are provided at the end of this policy.

2. Compliance

We comply with applicable UK data protection legislation. This policy may be updated without notice to reflect improvements in service or changes in legislation. Your rights will not be reduced without your explicit consent.

3. Legal Basis for Processing

3.1 Groups We Collect Data On

  • Viewers: Non-registered website visitors.

  • Enquirers: Individuals submitting forms or requesting information.

  • Customers: Individuals applying for quotes or services.

3.2 Lawful Bases

  • Consent: Viewers accepting cookies to use the website.

  • Contract: Customers providing information to obtain services or finance.

  • Legitimate Interests: Processing data for legal, operational, or service purposes (e.g., service reminders, compliance).

4. Data Controller and Processor

Dennison Commercials Ltd is the Data Controller. We make decisions about how your personal data is processed.

We use third-party processors (e.g., Dawson Andrews) under our direction to enhance website functionality. Concerns about processors can be raised via our contact details.

5. Data Collection

5.1 Website Browsing

  • Anonymous tracking via cookies and analytics.

  • Collection of technical device information.

  • Page visits, response times, and browsing methods.

5.2 Direct Information Gathering

  • Name, contact details, demographic information.

  • Vehicle and parts preferences, business details.

  • Newsletter subscriptions.

  • Job application data, including personal and professional history.

5.3 Location Data

  • Used to improve search functions and provide local depot information.

  • Handled in accordance with third-party provider policies.

5.4 Testimonials & Customer Experiences

  • Testimonials used with your consent.

  • Customer feedback recorded anonymously where appropriate.

  • Complaint data retained up to 3 months; anonymised data may be kept longer for training purposes.

6. Cookies and Website Tracking

  • We use cookies to personalise user experience and analyse site traffic.

  • Google Analytics is used to evaluate user activity; data may be transferred to the USA.

  • Users consent to collection via continued browsing.

  • Options to manage cookies are provided (browser settings).

See our Cookie Policy for detailed information.

7. Data Usage

7.1 Storage

  • Personal data may be stored outside the EEA with appropriate protections.

  • Data retained indefinitely if consented to or legally required.

7.2 Processing

  • For site customisation, internal administration, research, security, and marketing.

  • Location data for matching enquiries to local depots.

  • Vehicle/parts searches and other automated services.

7.3 Direct Customer Interaction

  • Handling enquiries, quotes, and follow-ups.

  • Marketing communications with consent.

  • Job applications managed internally; unsuccessful applicants’ data retained for 1 year.

8. Sharing Data

  • Shared with third parties only when necessary to provide requested services.

  • Marketing communications may be sent with consent.

  • Data may be transferred in business sale/purchase scenarios.

  • Third-party links and social media integration may involve cookies and external tracking; see those providers’ privacy policies.

9. Social Media Integration

  • Data may be collected via platforms like Facebook for social interactions and targeted marketing.

  • Consent is required to enable social integrations.

  • Facebook and other providers may store data outside the EEA.

  • Users can disable integrations in their settings.

10. Your Rights

You have the following rights under UK data protection law:

  1. Right to be informed

  2. Right of access

  3. Right to rectification

  4. Right to erasure

  5. Right to restrict processing

  6. Right to data portability

  7. Right to object

  8. Rights related to automated decision-making and profiling

More information: UK ICO

10.1 Exercising Rights

  • Requests for access, correction, or deletion: marketing@dennisons.co.uk

  • Complaints: first approach via email or phone (028 9335 2827); escalate in writing if necessary.

11. Lawful Disclosures

We may disclose your data to legal authorities or courts as required by law, without notice.

12. Contact Details

Dennison Commercials Ltd
37 Hillhead Road, Ballyclare, BT39 9DS
Email: marketing@dennisons.co.uk
Phone: 028 9335 2827
Data Subject Access Requests: marketing@dennisons.co.uk

13. Consent

You provide consent via:

  • Continued browsing

  • Completing forms

  • Explicit opt-in for marketing communications

Consent can be withdrawn at any time by contacting us.

14. Cookies Opt-Out